Audience Remarketing helps you target those customers who have already visited your website. You can find out various data about them like the keywords they used, the ads they clicked, the time they spent on your site, the pages they visited on your site. You can use this data to find the ideal audience for you and you can remarket to that audience. This will lead to higher conversions.
This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.