Barbara is the owner of ClubCup and is wondering what impact ClubCup’s mobile experience is having on revenue. Barbara understands that they can calculate the mobile conversion rate (mCvR). ClubCup receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does ClubCup’s mobile experience create?

(A) $250,000

(B) $300,000

(C) $400,000

(D) $10,000


The formula to calculate Revenue from Mobile Conversion Rate(mCvR) is given as:

Revenue = (clicks x mCvR) x order value

According to the question, number of clicks = 200,000, order value = $200 and mCvR = 1%

Revenue = (200,000 * 1%) * $200 = ( 200,000 * $2) = $400,000.

Therefore, ClubCup’s mobile experience creates a revenue of $400,000.


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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