Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

(A) Trick viewers into thinking they’re watching something different.

(B) Break the fourth wall in your ad by speaking directly to viewers.

(C) Use humor to boost ad recall, brand awareness, and viewership.

(D) Offer free and discounted goods or services to entice ad viewers.

(E) Slow down your ad’s pacing and take your time communicating.


This question is a part of the Google Ads Video Certification exam. You can find all the answers for this exam in our Google Ads Video Certification Assessment Answers page.

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