Based on the recommendations given above, what will you look for in the report to determine an underperforming ASIN?

(A) Low ACOS/Low CTR

(B) High ACOS/Low ROAS

(C) Low ACOS/High ROAS

(D) High CTR/High ROAS

Explanation

To determine an underperforming ASIN, you should look for the ASINs that have a high ACOS and a low ROAS.

Removing underperforming ASINs will mean you aren’t paying for clicks that won’t get you sales. This strategy reduces ACOS and increases ROAS.

Conclusion

This question is a part of the Advertised ASINs chapter from the Optimize your Sponsored ads campaign lesson unit. You can find all the answers asked in this exam on our Optimize your Sponsored ads campaign Answers page.