“Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?

(A) Writing engaging online copy

(B) Keeping the target audience in mind

(C) Understanding the user journey

(D) Being consistent in your approach to copy


A great hook or opening line is the best practice example of Writing engaging online copy. This skill is known as Copywriting. Businesses hire the best copywriters in the world to engage the audience and draw them in.

Copywriting is a very important aspect of a business because it can engage and increase the attention span of the audience. Nowadays, copywriters use story based marketing to write engaging titles and copies to hook the readers and make them purchase the product.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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