Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

(A) An investment of $9,800 to generate 1,400 conversions and a CPA of $7

(B) An investment of $9,600 to generate 1,600 conversions with a CPA of $6

(C) An investment of $8,400 to generate 1,400 conversions and a CPA of $6

(D) An investment of $9,100 to generate 1,300 conversions and a CPA of $7

Conclusion

This question is a part of the Google Ads Search Certification exam and Google Ads Display Certification exam. You can find answers to all the questions asked in both exams in our Google Ads Search Certification Exam Answers page and Google Ads Display Certification Assessment Answers page.

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