Bert wants to make sure his bid strategies aren’t optimizing for $3 sticker purchases instead of the $500 skis. How can he set this up in DoubleClick Search?

(A) Increase daily budget for high-performing keywords

(B) Create a bid strategy with custom Floodlight variable data as a weighted goal

(C) Create a display remarketing strategy using both sticker and ski customers

(D) Create a new campaign with adaptive geo-targeting for cold regions


This question is a part of the Optimize performance in DoubleClick Search Assessment. You can find answers to all the questions asked in this exam in our Optimize performance in DoubleClick Search Assessment Answers page.

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