(A) The ad will not serve due to the plural variation.
(B) The ad will definitely serve.
(C) The ad may serve because close variations (plurals) are automatically included.
(D) The ad will not serve due to misspelling.
Amazon applies certain rules for keyword matches like including close variations of a keyword. If BlueBird Clothing is running an ad that only targets the keyword “denim jacket” and a customer searches for “denim jackets” then their ad will show because Amazon automatically includes close variations of keywords like plural, singular, etc.
This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon Sponsored Ads Foundations Certification Assessment Answers page.