Bob wants to see the trade-off between cost and conversion volume by experimenting with different adjustments to his cost per action (CPA), without risking budget to do so. What feature in DoubleClick Search could help Bob experiment?

(A) Portfolio bidding

(B) Forecasting

(C) Attribution modeling

(D) Bid strategy health

Conclusion

This question is a part of the Optimize performance in DoubleClick Search Assessment. You can find answers to all the questions asked in this exam in our Optimize performance in DoubleClick Search Assessment Answers page.

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