Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales. Which of the following actions should Bobbi take to identify opportunities for online business growth?

(A) Hire a Financial Planner

(B) Identify a USP

(C) Ship to new countries

(D) Build a SWOT analysis

(E) Distribute feedback forms to suppliers

(F) Review competitor websites

Explanation

The first thing to do is to review competitor websites and identify their best selling products and what website structure are they using. The next step is to identify a Unique Selling Product that will make Bobbi’s business unique from his competitors. The final thing is to make a SWOT analysis where she can identify the Strengths, Weaknesses, Opportunities, and Threats of his website. This will help her to develop a plan going forward.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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