(A) Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
(B) Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
(C) Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
(D) Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.
This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.