Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.

(A) a database of advocate’s social media handles and passwords

(B) a metrics and Reporting Game Plan

(C)a compensation plan for advocates

(D) a plan for continued engagement

(E) a geographic advocate acquisition strategy


One of the components of Brand Advocacy is a plan for continued engagement. Brand advocates can promote brand awareness by leaving positive reviews about your brand. Engagement rates for social media content are generally low but a brand advocate can create a definite plan for continued engagement so that social media posts get a higher rate of engagement.


This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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