Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally.

(A) True

(B) False


The brand voice/persona should be developed before implementing your social strategy. If you don’t devise a brand voice/persona then your social strategy won’t work properly because you won’t be able to influence your target audience.


This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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