Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.)

(A) A KPI is clear, measurable, and has a defined time frame.

(B) A KPI shows how ads are performing in real time.

(C) By definition, A KPI is a measurement of success.

(D) A KPI represents non-click actions, such as page views and leads.

(E) A KPI is media-channel specific, and KPIs aren’t interchangeable.


This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.

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