(A) A KPI is clear, measurable, and has a defined time frame.
(B) A KPI shows how ads are performing in real time.
(C) By definition, A KPI is a measurement of success.
(D) A KPI represents non-click actions, such as page views and leads.
(E) A KPI is media-channel specific, and KPIs aren’t interchangeable.
This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.