Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

(A) Your audience’s data

(B) Your audience’s interests

(C) You audience’s available income

(D) Your audience’s offline behaviour


Every social media channel uses Interests to target people. Social media ads work best when you use Interest based targeting. People are more likely to like, comment, share, and click on your social media post if you target it based on their interests.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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