Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?

(A) Product targeting

(B) Keyword targeting

Explanation

Product targeting allows you to target campaigns using product category and individual products whereas Keyword targeting allows you to target campaigns using specific keywords. In this case, Car Jane targeted their sponsored ad campaign by the category ‘automotive floor mats’ which means they are using Product targeting.

Conclusion

This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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