Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

(A) Stay focused on certain keywords (B) Apply recommendations across multiple layers of his advertising strategy (C) Make use of the expanded daily update frequency (D) Receive information on general …

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Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

(A) By choosing “leads” as the campaign goal. (B) By adding coupon alerts to people nearby the store. (C) By creating a new ad group for the sale. (D) By …

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Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

(A) Search (B) Shopping (C) Video (D) Display Conclusion This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked …

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