Machine learning helps automatically find new keywords. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

(A) TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. (B) Shopping campaigns, which promote her products by giving consumers …

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Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)

(A) Travel (B) Road (C) Car (D) Bicycle (E) Automobile Conclusion This question is a part of the Google Ads Search Certification exam. You can find answers to all the …

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Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

(A) By presenting users with catalog options for a product. (B) By providing users with relevant information up-front. (C) By dynamically using negative keywords, based on a user’s website content. (D) …

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Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

(A) Stay focused on certain keywords (B) Apply recommendations across multiple layers of his advertising strategy (C) Make use of the expanded daily update frequency (D) Receive information on general …

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Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

(A) By choosing “leads” as the campaign goal. (B) By adding coupon alerts to people nearby the store. (C) By creating a new ad group for the sale. (D) By …

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