Hootsuite Certification

Under Hootsuite Certification, you will find answers to all certification exams related to Hootsuite tools and courses.

Let’s say that you want to put paid advertising dollars behind any post you’ve published in the past week that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

by

(A) Automation Triggers (B) Automatic Performance Advertising (C) “Build Your Own” audience (D) Post Performance (E) Audience Discovery Explanation This can be accomplished with the Automation Triggers feature in Hootsuite’s …

Read more

Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization’s 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task?

by

(A) Hootsuite Inbox (B) Drafts (C) Owly Link Shortener (D) Hootsuite Photo Editor (E) Hootsuite Composer (F) Hootsuite App Directory Explanation The Hootsuite tool that is irrelevant to accomplishing this …

Read more

You’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two)

by

(A) Hootsuite Ads (B) Hootsuite Inbox (C) Hootsuite Amplify (D) Hootsuite Analytics (E) Bulk Composer (F) Hootsuite Streams (Search, Published Posts, and Comments) (G) Hootsuite Planner Explanation The Hootsuite tools …

Read more

Say you’re a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that Apply

by

(A) Reports in Hootsuite Analytics (B) Hootsuite Planner (C) Streams (e.g., Search Streams, Published Posts) (D) All of these (E) Hootsuite Composer (F) Hootsuite Inbox Explanation All of the above …

Read more

Imagine your brand team supplies you with 30 visual assets (stored on Google Drive), to be shared out on all social accounts in December. The social posts supporting these assets need to be scheduled around 100 other “business as usual” social posts already scheduled in that month, on multiple networks. What Hootsuite tools/features should you use to accomplish this task? (Pick all that apply)

by

(A) Hootsuite Composer (B) Hootsuite Publisher (C) Hootsuite Streams, Published Posts (D) Hootsuite App Directory (E) Hootsuite Inbox (F) All of the above (G) Hootsuite Analytics, Shared Reports Explanation The …

Read more