When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?

(A) Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales. (B) Devote more time to posting blogs on Facebook. (C) Direct further resources …

Read moreWhen examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?

You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?

(A) Post the same message on all channels as Facebook since it is working well. (B) Analyze Facebook further to see which posts are working for future content ideas. (C) …

Read moreYou’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?

True or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.

(A) True (B) False Explanation You shouldn’t define all the benefits of the content because your audience will feel that you’re being too pushy or salesy. This will make them …

Read moreTrue or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.

When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?

(A) Update the headline (B) Use a new author (C) Add sub-headings to each section (D) All of the above Explanation You can make a republished post stand out from the original …

Read moreWhen republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?