Brooke is the brand manager at a vitamin company. She is keenly aware that ad placements next to objectionable content could negatively impact her brand’s reputation. While Brooke may be interested in all areas of supply quality, as the brand manager, she would be most concerned with which pre-bid safeguards?

(A) Brand safety pre-bid filtering (B) Pre-bid IVT filtering (C) Pre-bid viewability targeting (D) None of these are correct Conclusion This question is a part of the Supply quality definitions …

Read more

You sell professional PowerPoint templates to people who need them for presentations and training and development. Your products and services are not sold on Amazon. However, you want to serve an ad to customers shopping for PowerPoint-related books and guides. What type of campaign should you implement?

(A) Link out (B) Link in Explanation You want to drive traffic from Amazon to your own external website, which is an example of a link out campaign. Conclusion This …

Read more