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(A) True (B) False Explanation A Broad match keyword match type is the one where your ad is shown when a user searches either the individual words in your keyword …

Read moreA Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?

(A) Status (B) Impressions (C) Click-through rate (D) Delivery Explanation The pre and post auction status of your campaigns can be found in the Delivery Column. You can select your Campaign …

Read moreWhich Column In The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Status Of Your Campaign?

(A) 900% (B) -1000% (C) 1000% (D) -100% Explanation Positive Bid adjustments for devices can be controlled by modifiers of +900% whereas the Negative Bid adjustments for devices can be …

Read moreInvestment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2)

(A) Accounts Tab (B) Payment Methods Tab (C) Campaign Tab (D) Opportunities Tab (E) None of the above Explanation You can review and update your Credit Card, Debit Card, or …

Read moreWhere can you review and update Credit Card information within Microsoft Advertising?

(A) Age (B) Gender (C) Location (D) CTR (E) All of the above Explanation The Microsoft Advertising Intelligence(MAI) tool gives you keywords that are getting the most clicks and conversion …

Read moreWhat data from Microsoft Advertising Intelligence might you use to adjust bids and/or bid adjustments? (select all that apply)

(A) Titles (B) Company​ name (C) Descriptions (D) Targeting (E) Final URL (F) URL paths Explanation Expanded Text ads allow you to craft a longer ad copy that increases engagement. You …

Read moreWhich Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.

(A) Billing and budget (B) Targeting (C) Delivery (D) Editorial Explanation The Billing and Budget report shows your monthly search advertising budget, how much money you have spent to date, …

Read moreYou Want To Track Your Search Advertising Spend over time. Which Report Group Should You Select?

(A) ​It tells you why your ad has been disapproved (B) It tells you whether your campaign is active (C) ​It shows the total number of clicks your ad has …

Read moreIf You Are Unable To Find Your Ad In The Bing search Results Pages, Why Should You First Examine The Impressions Column In The Microsoft Advertising Data Summary Tables?

(A) Excel (B) CSV file (C) Google Ads (D) Default settings Explanation To import files into Microsoft Advertising Editor, you need file formats that have tabular text information that can …

Read moreWhat are two methods to import a file in Microsoft Advertising Editor? (select 2)

Before you get to the answers below here are some key facts about this exam that you should know. Exam Name – Microsoft Advertising Certified Professional Number of Questions & …

Read moreMicrosoft Advertising Certified Professional Exam Answers 2020