Other Certifications - Times Square Ad Coalition

True or false: Digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.

April 18, 2021April 7, 2021 by Anirban

(A) True (B) False Explanation This statement is True. Digital advertising is a targeted advertising strategy because you can target consumers based on their age, demographics, interests, etc. Digital advertising …

Match each description below to the appropriate category of traffic quality, brand safety, or viewability.

April 6, 2021 by Anirban

This measurement helps advertisers understand what portion of their impressions were viewable – Viewability Proprietary and third party (3P) solutions are available to protect advertisers from invalid traffic – Traffic …

Brooke is the brand manager at a vitamin company. She is keenly aware that ad placements next to objectionable content could negatively impact her brand’s reputation. While Brooke may be interested in all areas of supply quality, as the brand manager, she would be most concerned with which pre-bid safeguards?

April 6, 2021 by Anirban

(A) Brand safety pre-bid filtering (B) Pre-bid IVT filtering (C) Pre-bid viewability targeting (D) None of these are correct Conclusion This question is a part of the Supply quality definitions …

Which of the following programmatic inventory issues encompass supply quality?

April 6, 2021 by Anirban

(A) Fraudulent traffic (B) Ad performance (C) Creative compliance (D) Non-human traffic (E) Unsafe content Conclusion This question is a part of the Supply quality definitions and key industry terms …

Now it’s your turn. See if you can match each description with the supply option.

April 6, 2021 by Anirban

Supply from publishers with a direct Amazon integration – Amazon publisher services (APS) Supply available on sites not owned or operated by Amazon – 3P exchange(s) Supply that’s exclusive to …

John’s Balloons sells a variety of balloon bouquets and balloon supplies on Amazon. Why should the company consider using a variety of supply sources?

April 6, 2021 by Anirban

(A) It provides scale to achieve goals. (B) It will allow them to diversify content. (C) Using all three sources may drive better performance. (D) It will reduce the cost …

Wreaths Unlimited is interested in using APS for their next campaign. Which of the following is NOT a benefit they will see by using APS?

April 6, 2021 by Anirban

(A) It leverages header-bidding integrations, allowing advertisers to see 100% of bid requests. (B) It’s accessible to buyers only via the DSP at no additional cost. (C) It’s integrated with …

Which of the following are true of 3P exchange(s)?

April 6, 2021 by Anirban

(A) Examples include Google AdX and Rubicon (B) Provides exclusive-to-Amazon inventory (C) Amazon buys placements via dynamic CPM pricing (D) Sources of ad impression opportunities available to the DSP on …

You sell bicycles, cycling-related gear, and other outdoor recreation items, and you use programmatic campaigns to drive traffic to your product detail page on Amazon. What type of campaign did you use?

April 6, 2021 by Anirban

(A) Link in (B) Link out Explanation When an advertiser drives traffic from an external website or app to a product detail page on Amazon, they’re using a link in …

You sell professional PowerPoint templates to people who need them for presentations and training and development. Your products and services are not sold on Amazon. However, you want to serve an ad to customers shopping for PowerPoint-related books and guides. What type of campaign should you implement?

April 6, 2021 by Anirban

(A) Link out (B) Link in Explanation You want to drive traffic from Amazon to your own external website, which is an example of a link out campaign. Conclusion This …