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A Quick Guide to Start Career in Digital Marketing

March 21, 2022 by Anirban
digital marketing guide

Digital marketing has made significant strides over the years. It has become one of the core departments in many companies. It makes significant contributions to the growth of these companies, …

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Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

September 25, 2021 by Anirban

(A) Detail page views, Detail Page view rate, Add to carts, Add to cart rate (B) Total DPVs, Total DPVR, Total Add to carts, Total ATCR (C) Click-through rate (D) Impressions …

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Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

September 25, 2021 by Anirban

(A) Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR. (B) None of the above. (C) Focus on your …

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Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

September 25, 2021 by Anirban

(A) Used for an understanding of initial awareness for your product from your advertising campaign. (B) Provide a percentage chance of a shopper purchasing the product when they click on …

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Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

September 25, 2021 by Anirban

(A) True (B) False Conclusion This question is a part of the Amazon Attribution beta (Seller) Quiz.

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

September 25, 2021 by Anirban

(A) Keyword creative report (B) Summary report (C) Order summary report (D) Performance report Conclusion This question is a part of the Amazon Attribution beta (Seller) Quiz.

Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

September 25, 2021 by Anirban

(A) True (B) False Conclusion This question is a part of the Amazon Attribution beta (Seller) Quiz.

Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

September 25, 2021 by Anirban

(A) False (B) True Conclusion This question is a part of the Amazon Attribution beta (Seller) Quiz.

ASINs within the Amazon Attribution console are promoted at the Order level.

September 25, 2021 by Anirban

(A) True (B) False Conclusion This question is a part of the Amazon Attribution beta (Seller) Quiz.

When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

September 25, 2021 by Anirban

(A) Name your order. (B) Copy your attribution tag to append on your ad as the click-through URL. (C) Generate a report to validate that you are measuring all your …

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