Choose the best description for promoted conversion metrics.
(A) Add to cart rates of select products. (B) Impressions from your ad campaign. (C) Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its …
Other Certifications
Here you will find answers to all other certification exams like Microsoft Advertising, Twitter, Yandex, Amazon Advertising, and many others.
Which sentence below best describes how ads are measured using Amazon Attribution?
(A) Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products. (B) You cannot use attribution tags to measure …
How can advertisers calculate return on ad spend and other cost based metrics?
(A) Return on ad spend and other cost based metrics are available within your Amazon Attribution console. (B) Register for Amazon Attribution cost reports. (C) Calculate cost efficiency metrics, such as …
Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?
(A) Click-through rate (B) Detail page views, Detail Page view rate, Add to carts, Add to cart rate (C) Impressions (D) Total DPVs, Total DPVR, Total Add to carts, Total ATCR …
Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?
(A) Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC. (B) Focus on your …
Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?
(A) Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads. (B) An understanding of initial awareness for your product from your advertising …
Attribution tags should be placed on both Amazon and non-Amazon ads.
(A) True (B) False Conclusion This question is a part of the Amazon Attribution beta (Vendor) Quiz.
Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?
(A) Keyword creative report (B) Performance report (C) Order summary report (D) Summary report Conclusion This question is a part of the Amazon Attribution beta (Vendor) Quiz.
Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.
(A) True (B) False Conclusion This question is a part of the Amazon Attribution beta (Vendor) Quiz.
Attribution contention occurs at the order level; attribution tags within the same order compete with each other for attribution.
(A) False (B) True Conclusion This question is a part of the Amazon Attribution beta (Vendor) Quiz.