Charles is thinking about taking his business online. He has many questions, but first he wants to understand what benefits data can have in online marketing. He needs some advice. What are the benefits of data in online marketing?

(A) Data can be accessed and analysed in real time

(B) Data helps you make informed decisions

(C) Data allows you to regard every customer as a number, removing the need for personalisation

(D) Digital data reaches more customers

Explanation

You can check the number of visitors on your website, the location, the content your visitors are viewing all in real time. Data can tell you everything that’s happening live and without any delays. Data provides key information about visitors like the number of conversions from a particular device, the number of visitors from a country, etc. This kind of information allows you to make informed decisions about your website.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

Leave a Comment

Share via
Copy link
Powered by Social Snap