Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.

(A) Age/gender

(B) In-Market audiences provided by Microsoft Advertising

(C) All time zones

(D) All countries

Explanation

From the options above the two targeting options for serving better ads to potential customers are Age/Gender based targeting and In-Market Audience targeting. You can find the Age/Gender based targeting in the Demographics targeting option. You can use this to select the specific age and gender group for your potential customer. Example – If you are selling Anti-aging creams then your potential customers are Females over 30 years of age.

In-Market audiences are a curated list of people provided by Microsoft Advertising who have shown a past history of purchasing signals and ad clicks as well as page views on Microsoft services. You can use In-Market Audience to target customers that are most likely to click and purchase from your ads.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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