(A) Daily referrals
(B) Average page views
(C) Conversion rates
(D) Visitor hits
Chris should use the Conversion rates statistic to convince the executive leadership of AnimalRescue.com to make site speed a priority.
If a website is slow then there is a high chance that visitors will bounce off the website without purchasing or performing a specific action. This means that a slower website will lead to fewer conversions than a faster site.
This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.