Chris is the marketer for AnimalRescue.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?

(A) Daily referrals

(B) Average page views

(C) Conversion rates

(D) Visitor hits

Explanation

Chris should use the Conversion rates statistic to convince the executive leadership of AnimalRescue.com to make site speed a priority.

If a website is slow then there is a high chance that visitors will bounce off the website without purchasing or performing a specific action. This means that a slower website will lead to fewer conversions than a faster site.

Conclusion

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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