Claire is new to conversion rate optimization, but is eager to get started. Which of the following steps should be her first priority?

(A) Identify areas of opportunity through data and user feedback.

(B) Speak to her developer team about implementing changes.

(C) Implement an A/B test on the homepage.

(D) Create a hypothesis to test based on her preferences.

Explanation

The first priority for Claire should be to identify areas of opportunity through data collected and feedback from the users in order to optimize the conversion rate.

Conclusion

This question is a part of the Prioritize Conversion Rate Optimization lesson from the Drive growth with mobile experience course. You can find all the answers asked in this exam on our Drive growth with mobile experience Answers page.

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