Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

(A) To judge the popularity of her website compared to others

(B) To identify opportunities to improve campaign performance

(C) To compare the efficacy of her ad text creative with that of other ads

(D) To understand the network performance of her website

Conclusion

This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.