(A) Broad match
(B) Exact match
(C) Phrase match
(D) Negative keyword
An Exact match triggers your ad when the exact words in your keyword appear in a customer’s search query. It can also trigger your ad if the user uses a close variation of your keyword. Close variations include singular, plurals, misspellings, punctuations, accents, stemming, reordered words, synonyms, and implied words.
This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with detailed explanation for this exam in the Microsoft Advertising Certified Professional exam page.