Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?

(A) Broad match

(B) Phrase match

(C) Exact match

(D) Negative keyword


They should use the Broad match option because for a Broad match keyword your ad is shown when a user searches either the individual words in your keyword in any order or words related to your keyword. So, if a user searches “Buy White Wines” or “White Wines” your Ad will be displayed if you use “White Wines” as a Broad match in the Keyword match type.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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