(A) Broad match
(B) Phrase match
(C) Exact match
(D) Negative keyword
They should use the Broad match option because for a Broad match keyword your ad is shown when a user searches either the individual words in your keyword in any order or words related to your keyword. So, if a user searches “Buy White Wines” or “White Wines” your Ad will be displayed if you use “White Wines” as a Broad match in the Keyword match type.
This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.