Colin distributes a popular movie review podcast called ‘Film Talk’ from his website. He wants to use display advertising to attract new visitors to his site. Take a look at the three adverts. Pick the one you think will draw the most visitors.

(A) Text-based ad

(B) Video ad

(C) Image and text ad

Explanation

The image and text ad is perfect because Colin can display photos of some of his podcasts and he can write engaging titles for the ad that brings attention to the visitors. He shouldn’t use a text-based ad because it’s too simple and may not draw the attention of visitors. Video ads are engaging but since it takes up a lot of space on the website the visitor may easily understand that it is an ad and may not click it.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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