Colin is getting a lot of traffic to his podcast website, but not many subscribers. He has budget to design three display ads to encourage people back to his website to subscribe. Colin came up with a list of target groups that he’d like reach with his ads. Help him to cross off the two least useful target groups from his list.

(A) People who visit his site

(B) People who search for TV-related podcasts

(C) People who have started (but not finished) the subscription process

(D) People who download his e-catalogue

(E) Commentators on film forums

Explanation

Retargeting ads are for those people who have visited his website at least once. People who are searching for TV-related podcasts and commentators on film forums haven’t visited his website so they cannot be targeted with Retargeting ads. They need to be targeted with Search(PPC) ads and Display ads respectively.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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