Colin’s favourite director has launched a new film. Colin has written a review and wants to use it to bring in visitors with a digital campaign. Considering he has a limited budget, which of the website pages would not be ideal for his digital ads?

(A) Filmography page of the director

(B) His friend’s culinary blog

(C) Cinema listings

(D) Local news website

Explanation

He shouldn’t advertise his digital ads on his friend’s culinary blog because the traffic is irrelevant to his niche. These visitors are interested in cooking so showing them an Ad about movie reviews will be a waste of money. Advertising on the local news website won’t attract many visitors because the audience will be mostly above 40 who are not that interested in reading movie reviews. The traffic is also not extremely targeted.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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