Connect the terms below to their definitions. Match each item with the correct answer.

It’s counted each time your site requests the display of an ad – Ad Request

It’s counted when an individual ad shows on a web property – Impression

It’s the advertising cost per thousand impressions viewed – CPM


This question is a part of the Check your Knowledge section of the “Make sense of ad serving” lesson from the “Meet Google Ad Manager” unit which is part of the Drive Advertising Revenue with Google Ad Manager course.

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