Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.

The correct Match order is:

(1) Jenna would like to know how many users are visiting a specific page on her client’s website – Pageview

(2) Edith is interested in tracking how many users are signing up for her newsletter each month – Sign-up 

(3) Durene would like to measure how many sales of a specific product are made – Purchase

(4) Travis wants to measure the number of new customers his campaigns are producing for a client – Lead


This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.

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