Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?

(A) Send targeted advertising

(B) Show them more ads for services

(C) Ensure brand loyalty

(D) Offer them a specific call to action

Conclusion

This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.

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