Custom segments may be created using which criteria? (Select all answers that apply)

(A) Dimensions

(B) Metrics

(C) Session dates

(D) Sequences of user actions


Custom segments may be created using Dimensions, Metrics, Session dates and Sequences of user actions.

You can create Custom Segments using Dimensions like Location, Language, etc. by clicking on Add Segment and then going to the Demographics Tab.

Dimensions like Browser, Devices, etc. can be used to create a Custom segment from the Technology tab.

Custom Segments can be created using Metrics data like Sessions, Session duration, etc. by clicking on the Behavior tab.

The Sequences of user actions can be created by clicking on the Sequences tab under the Advanced section and then selecting the page, match type, and then adding the URL.


This question is a part of the Assessment 3 section of the Advanced Google Analytics Certification course. You can find the answers with full explanation for the third Assessment in our Advanced Google Analytics Assessment 3 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page.

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