Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?

(A) SplitMetrics

(B) Firebase A/B Testing

(C) Optimize 360

(D) Web Vitals

Erläuterung

Aliyah can use the Firebase A/B Testing tool to test the app’s UI and features.

Firebase A/B Testing helps you optimize your app experience by making it easy to run, analyze, and scale product and marketing experiments.

It gives you the power to test changes to your app’s UI, features, or engagement campaigns to see if they actually move the needle on your key metrics (like revenue and retention) before you roll them out widely.

Fazit

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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