Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

(A) Paid Search

(B) Organic Search

(C) Direct

(D) Display

Erläuterung

Google Ads And Google Marketing Platform Campaigns served on the Google Display Network are grouped into the Display channel. This is because they fall under the Display advertising network.

If a user visits the website from a Google Ads campaign on Google Search engine then it will be grouped into Paid Search.

If a user visits the website by clicking on an organic listing on the Google Search Engine Results page then it will be grouped into the Organic Search channel.

Fazit

This question is a part of the Assessment 3 section of the Advanced Google Analytics Certification course. You can find the answers with full explanation for the third Assessment in our Advanced Google Analytics Assessment 3 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page.

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