Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

(A) JA



Google Analytics stores data in an anonymous database that can’t be modified by anyone. The data is stored in a SILO fashion so that it can be accessed easily when required.


This question is a part of the Assessment section of the Google Analytics For Beginners Certification course. You can find the answers with full explanation for all the assessment questions on our Google Analytics For Beginners Assessment 1 Answers page, and Google Analytics for Beginners Assessment Answers page.

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