Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. How does measuring the same KPIs across teams help to create a more user-focused organization?

(A) It unlocks additional features in Google Analytics.

(B) It prevents misalignment.

(C) It guarantees more conversions.

(D) It encourages feedback from users.

Fazit

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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