The developers for YouGotTalent.com are demonstrating to the marketers the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

(A) It uses known user signals.

(B) It uses given information.

(C) It delivers a relevant landing page.

(D) It uses Progressive Personalization.

Erläuterung

When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. This type of user personalization describes a relevant landing page.

A relevant landing page answers the user’s query by providing the exact information they are looking for. A relevant landing page uses keywords that the user is searching for.

Example – If a person clicks an ad for Gum Boots and your landing page shows them offers for Gum Boots then it is a relevant landing page. However, if your landing page shows an offer for T-Shirts when the user clicks on a search ad for Gum Boots, it will be considered an irrelevant landing page and it will lead to a poor user experience.

Fazit

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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