The marketing team at DockHawk consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into DockHawk’s mobile site and app experience?

(A) Because it’ll help them to grow and organize their audience lists to a greater extent

(B) Because it’ll make sure users to leave positive reviews about DockHawk

(C) Because it’ll help to further improve the click-through rate in their Google Ads account

(D) Because there are still many complex interactions that a user has with a site or app after clicking on an ad

Erläuterung

The Marketing team at DockHawk invest resources into their mobile site and app experience because there are still many complex interactions that a user has with a site or app after clicking on an ad.

If the mobile website or app isn’t optimized then it would lead to lower conversions. Also, if the mobile website or app doesn’t have proper navigation then the visitors would bounce off without converting.

Fazit

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers artikel.

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