True or false? Unlike traditional reservation buying, PG offers you an automated buying solution with tagless trafficking, advanced targeting, and consolidated reporting and billing.

(A) JA

(B) NEIN

Erläuterung

Programmatic Guaranteed (PG) deals provide an automated buying solution with tagless ad trafficking, advanced audience reach, and consolidated reporting and billing. It allows you to execute direct buys with publishers, while eliminating manual processes such as exchanging tags, troubleshooting discrepancies, and handling multiple invoices.

Fazit

This question is from the “Make PG Deals in Display & Video 360” lesson from the Build Your Media Strategy with Display & Video 360 course.

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