What are the main use cases of Amazon Attribution?

(A) Track on-site Amazon media

(B) Plan ongoing and future marketing strategies

(C) Measure non-Amazon Advertising to help understand how it helps drive conversions and sales on Amazon

(D) Optimize reporting


With Amazon Attribution, you can:

  • Measure – gain insight into advertising channel effectiveness through Amazon sales impact analysis
  • Optimize reporting – on-demand attribution reporting allows for in-flight optimization
  • Plan – review channel performance trends to plan future marketing strategies that help maximize ROI


This question is a part of the Introduction to Amazon Attribution chapter from the Introduction to Amazon Attribution(Seller) lesson unit. You can find all the answers asked in this exam on our Introduction to Amazon Attribution(Seller) Answers page.

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