Percentage-based takeover of a page or site – Sponsorship
Used to fill a site’s unsold inventory with the highest-paying line item available – Price priority
Impression-based goal, but not guaranteed – Bulk
Absolute number of impressions sold, with defined start and end dates – Standard
This question is a part of the Check your Knowledge section of the “Distinguish Between Line Item Types” lesson from the “Deliver Ads Using Google Ad Manager” unit which is part of the Drive Advertising Revenue with Google Ad Manager course.