When defining a measurement plan, what is the order of steps?

(A) Business objectives > KPIs > key actions

(B) KPIs > key actions > business objectives

(C) Key actions > KPIs > business objectives

(D) Business objectives > key actions > KPIs


When defining a measurement plan, the correct order of steps is Business objectives > key actions > KPIs.

The first step in a Measurement plan is to identify your business objectives. If you are a blogger then your business objectives may be to generate more revenue from ads or affiliate, grow your email subscribers, establish your blog as an authority in your niche, etc.

The next step is to define the key actions that will help your business achieve those objectives. For a blog, these actions could be writing product reviews and adding affiliate links to it, promoting your product reviews, building email submit forms, etc.

The final step is to identify the Key Performance Indicators or KPIs. For a blog, the KPIs could be increasing clicks on product reviews, getting more traffic to review pages, increasing organic traffic, etc.


This question is a part of the Assessment 1 section of the Advanced Google Analytics Certification course. You can find the answers with full explanation for the first Assessment in our Advanced Google Analytics Assessment 1 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page.

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