Which is required for an ad to be served to a user?

(A) The search terms must be unique to a company.

(B) The keywords must be unique to only one campaign.

(C) The keywords must be relevant to the search term.

(D) The keywords must be listed in all ad groups for a company.

Erläuterung

In order for an ad to be served to a user, the keywords must be relevant to the search term. Google Ads has algorithms to determine the relevancy of an ad to a user’s search query using keywords and displays the most relevant ad to that user.

Fazit

This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

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