Which of the following are true of 3P exchange(s)?

(A) Examples include Google AdX and Rubicon

(B) Provides exclusive-to-Amazon inventory

(C) Amazon buys placements via dynamic CPM pricing

(D) Sources of ad impression opportunities available to the DSP on websites not owned or operated by Amazon

Erläuterung

3P exchanges employ RTB and are ad-impression opportunities available to the DSP on websites not owned or operated by Amazon. Amazon buys these placements via dynamic CPM pricing. 

Examples of 3P exchanges include Google AdX and Rubicon.

Fazit

This question is a part of the Amazon DSP supply chapter from the Learn about Amazon DSP Supply and supply quality safeguards lesson unit. You can find all the answers asked in this exam on our Learn about Amazon DSP Supply and supply quality safeguards Answers page.

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