Which three of the following choices are considered best practice for designing an audio creative?

(A) Incorporate multiple voices to engage with different audiences.

(B) Include music in the ad to engage the audience.

(C) Create multiple versions of the ad to develop a variety of ads that can be tailored to audience preferences.

(D) Upload the audio creative directly into Display & Video 360 and assign existing display creatives as companions.

(E) Create 15- or 30-second ads and aim to have 40 and 55-75 words, respectively.

Erläuterung

Choices which are considered best practice for designing an audio creative are:

  • Create multiple versions of the ad to develop a variety of ads that can be tailored to audience preferences.
  • Upload the audio creative directly into Display & Video 360 and assign existing display creatives as companions.
  • Create 15- or 30-second ads and aim to have 40 and 55-75 words, respectively.

Fazit

This question is from the “Create Audio Creatives” lesson from the Build Your Media Strategy with Display & Video 360 course.

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