(A) Motivation: enticement, calls-to-action, engagement
(B) Action: online conversions, store visits, sales lift
(C) Morale: increased satisfaction, higher retention, approval
(D) Development: upgrades, pre-rolls, experimentation
This question is a part of the Google Ads Video Certification exam. You can find all the answers for this exam in our Google Ads Video Certification Assessment Answers page.